ECOM6013 E-Commerce Technologies

Topic 3 E-Commerce Presence

Image You E-Commerce Presence

• Idea
  • Mission
  • Target audience
  • Intended market space
  • Strategic analysis
  • Marketing matrix
  • Development timeline
  • Preliminary budget
• About Money (e.g. Amazon’s e-commerce & Amazon’s AWS)
  • Business models
  • Revenue models
• About target audience
  • Demographics
  • Lifestyle
  • Consumption patterns
  • …
• Marketplace Characteristics
  • Size
  • Growth
  • Demographics
  • Structure
• Content
• SWOT Analysis
• E-Commerce presence map
• Milestones
• Costs
  • Simple website: US$5000
  • Small startup: US$25,000 tp US$50,000
  • Large corporate website: US$100,000 + to millions

SWOT Analysis

E-Commerce Presence Map

Building an E-Commerce Site: A Systematic Approach

• Challenges
  • Developing a clear understanding of business objectives
  • Knowing how to choose the right technology to achieve those objectives
• Main factors
  • Management
  • Hardware architecture
  • Software
  • Design
  • Telecommunications
  • Human resources

E-Commerce Presence Timeline

1. Planing
2. Website development
3. Web implementation
4. Social media plan
5. Social media implementation
6. Mobile plan